About Graystorm Studio
Graystorm Studio Manifesto:
Graystorm embodies the defiance of impossibility. It reflects the years spent on the periphery, looking in. Graystorm abolishes the acceptance of exclusion. It embodies the sensation of falling short, of showing up but not fitting the mold.
Graystorm stands for the underdog, for the child told that their beauty, joy, and passion were misplaced.
Graystorm stands against these narratives. It upholds the belief that beauty can be found in the unconventional, joy in the unexpected, and purpose in the disregarded.
Graystorm is a rebellion against limitations, a celebration of individuality, and a declaration that worthiness is inherent, not bestowed. In every creation, in every moment, Graystorm seeks to challenge norms, rewrite narratives, and champion the spirit of the unconventional.
Graystorm is not just a brand; it is a movement—a testament to the power of resilience, authenticity, and the belief that, in every shade of gray, there is a spectrum of possibility.
You're invited to join me on a vibrant journey filled with color, patterns, and endless possibilities!
“Our thoughts shape our reality, and our words put it in motion”
Hi, I’m so glad you’re here. Come in, sit down—this is me.
I grew up in Polokwane (formerly known as Pietersburg), South Africa. After studying Hotel Management, I embarked on a journey, working for several luxurious hotels in South Africa and abroad. Together with my family, we traversed numerous countries before finally settling in Seattle, WA.
My career in travel was fruitful, but in late 2013, I experienced severe burnout, which led to a six-month battle with depression and anxiety. With the help and support of others, I was able to resume my career in 2014.
However, the struggles returned in the summer of 2022, and we decided that I would once again step away and take a break from my high-flying, ever-demanding corporate path. This decision marked a significant turning point for me, and in September 2022, I made the pivotal choice to depart from the corporate world. This shift allowed me to pursue my passion for penmanship, beautiful notebooks, and journals.
We are just getting started. Growth and rediscovery are not linear paths; they’re more like a long walk along a winding road leading to beautiful pastures, towering snow-capped mountains, dense forests, flowing rivers, and endless rows of tulip fields.
Choosing the ‘road less traveled’ doesn’t come with a roadmap. The only way to rediscover yourself is to go right through it, to feel it, and to have the faith and conviction that something mind-blowingly incredible is waiting on the other side.
It was during one of these long walks—navigating through moments of floating, falling, and drifting—that Graystorm Studio was born. My love for writing has always been intertwined with my fascination for notebooks, inspired by classics such as Moleskine and LEUCHTTURM1917, among others. I crafted my first notebook in November 2022. Since then, I have continued on this creative endeavor, fueled by a deep passion and commitment.
You are welcome to stay as long and you want. I would love to hear all about you! Would you like a cup of coffee?
